Luminate Coffee is a local coffee cart brand built by Danica's passion for serving coffee to the people around her. Alongside the team at Arsenal Content Marketing, we rebranded Luminate Coffee to emphasize the flame she has for her passions and advocacy. Luminate Coffee prioritizes building human connection and hospitality through detailed and hand crafted coffee techniques, while lighting up her burning energy for her passions to others.

I was tasked on building Luminate Coffee's website on squarespace that shows the brand's entire story and mission for consumers and investors. The website uses a single page style that follows a linear flow from the brand's story to getting to know the founder--eventually leading up to the brand's menu and services. This makes it clearer to understand and simple to navigate since the brand does not offer e-commerce or shop pages yet.

The website also uses dynamic illustrations from the rebrand to create a more consistent look throughout all brand materials, while making the website appear more fun, engaging, and legitimate.

I'm incredibly grateful to create the website design, and big congratulations to the rest of the team at Arsenal!

Account Manager: Bianca Lipana
Creative Director: Pierre Zipagan
Associate Content Director: CJ Sarmiento

Multimedia Designers:
Erin Ong
Gaby Bacani
Aira Cheng

Content Manager: Gel Cabredo
Copywriter: Annika Palaganas